Process
Six phases. One clean line from idea to launch.
A modern web design engagement doesn't need six months of decks and account managers. It needs a clear story, sharp design, and a short, honest process. Here's ours — from first call to post-launch.
01 · Week 0 · 30 minutes
Connect
A short, no-pressure call. We learn about your business, your customer, and where the current site is either invisible or actively costing you. You leave with an honest read on whether Webline AI is the right fit.
Outputs
- Discovery notes
- Scope + timeline shape
- Written proposal
02 · Week 1
Map
Before we design anything, we agree on the story. Positioning, page structure, primary messages, and what each page must accomplish. Ninety percent of what makes a website work is decided here.
Outputs
- Positioning statement
- Sitemap + page briefs
- Homepage narrative
03 · Week 2 – 3
Design
A custom visual system — type, color, layout, motion — built for your brand, not the trend cycle. You see fully composed pages, not a Figma component library you have to imagine.
Outputs
- Brand-level design system
- Full page designs
- Copy in-line
04 · Week 3 – 5
Build
The site is built responsive, fast, and SEO-ready. Semantic HTML, real accessibility, sensible metadata, and a codebase you or another studio can actually maintain later.
Outputs
- Responsive production build
- SEO + schema + sitemap
- CMS wiring if needed
05 · Week 5 – 6
Launch
QA, redirects, analytics, and a supported go-live. No hand-wavy launch and no ghosting. You get a working site, a handoff document, and a person to text if something looks off day one.
Outputs
- QA pass
- Analytics + conversion events
- Launch + handoff
06 · Optional · month-to-month
Evolve
Websites don't stop mattering after launch. Optional post-launch iteration focused on the pages that move revenue — new services, campaign landing pages, or targeted conversion work.
Outputs
- Iteration roadmap
- Campaign / landing pages
- Ongoing conversion work
Ready to start at phase one?
A 30-minute Connect call is the whole first step. If it's not a fit, you leave with useful notes anyway.